Optimo flyers via RA (linked below)

Optimogeddon: a seven-hour Fin-de-Siècle blowout mix for your next seven-hour Fin-de-Siècle blowout. (I’ve only listened to Part 1 of 5 so far…)

On April 25th, the greatest club night in either Glasgow, the UK or the world (depending on who you ask) finishes. Optimo (Espacio), the brainchild of JD Twitch and JG Wilkes, arrived quietly at Glasgow’s Sub Club in 1997, and set about blowing the cobwebs off a stale, self-congratulatory Glasgow techno scene through a simple core philosophy: If it sounds good and makes people dance, play it.

Now, after 12-and-a-half years of sublime, genre-straddling, how-did-they-do-that acts of weekly musical witchcraft, combined with a zero-tolerance approach to “DJ culture”… it will all be over.

–The Nights That Dreams Are Made Of: An Optimo Oral History, Resident Advisor

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GQ’s “Rock the Suit 2010” editorial anticipates forthcoming (/recently released) albums from a handful of indie superstars: MGMT (above), The National (below), The Walkmen, (surprisingly?) The Drums [previously], and David Byrne with collaborators St. Vincent and Santigold [previously] decked out in this season’s  (The notes about the designers read like Patrick Bateman’s internal narrative in Ellis’s American Psycho.)

The National performed and discussed their fifth LP High Violet at WNYC’s Greene Space on Monday (I made it out there for the live session, but honestly, the webcast is just as good as being there). In a potentially lucrative promotional move, the new album was streaming in full alongside a recent NYT profile of the band (only “Bloodbuzz, Ohio” is available now).

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Chuck Klosterman asserts that Beck’s “Loser” is the defining song of the 90’s because it illustrates how MTV was instrumental to the mainstreamification of alternative culture in the pre-Internet era. (Incidentally, Vice, which recently declared that it wants to be the new MTV, was founded that very same year.) (Spin)

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[I'm a little late on this one, but] blogosphere darlings Pomplamoose put the Indie Pop Fun back in Viral YouTube Sensation… or something to that effect. (NPR)

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New Holy Ghost! track; they’re opening for labelmates LCD Soundsystem for the four upcoming New York dates during the latter band’s current world tour.

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Flying Lotus’s forthcoming Cosmogramma streaming on his MySpace.

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Mister Cee’s Guru tribute mix for Hot97. (RapRadar)

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Oh My Gaga.

Fred Falke transforms the bubbly electro party jam into a disco-funk banger, which I like about as much as the original (i.e. I’ve heard worse):

» Ke$ha – TiK ToK (Fred Falke Remix Radio Edit) (3:55) – 6MB mp3 @ 208kbps

Ke$ha in Interview Magazine; via Buzzfeed

Of course, Ke$ha is almost willfully eclipsed by the mega-ego of Lady Gaga’s hair alone, to say nothing of the Celebrity Incarnate herself. Indeed, insofar as Stefanie Germanotta’s alter ego represents pop-cultural cynosure the world over, she is regarded as a symbol (or symptom) of postmodernity, the subject and object of an ever-growing body of meta-commentary… not to mention a shitload of YouTube covers. There’s the usual conspiracy theories and folk psychological drivel, not to mention the sort of cultural criticism that is slightly too smart for its own good, namely Mark Dery’s recent ‘rockist’ retort to Sasha Frere-Jones’ review of Gaga from a year ago. (My own analysis, below, is decidedly less clever.)

Dery’s dissection of Lady Gaga and her (purportedly) apocryphal brilliance is worth reading, though I should caution that it’s on the heavy side: in a brief riposte from the pro-Gaga camp,* one commenter characterizes [Lord] Dery’s essay as “ridiculous long, very smart, [and] very namedroppy.” As far as I can tell, it comes down to a matter of whether fun and intelligence are mutually exclusive.

Lady Gaga iPad decals

A decidedly less clever analysis, if knowingly (read: ironically) so, in the form of a crude analogy: Lady Gaga is like the iPad. In both cases, a prodigiously autocratic visionary has created a sui generis device,* a polarizing yet altogether consummate brainchild* dressed in the chameleon sheen of sex appeal to spare.

The question, then, is whether there is actually substance beneath the electric veneer of couture and/or tactility.

Or, once again: are fun and intelligence mutually exclusive?

Postscript: I suppose I have no license to coin the term “Personance Art” as the bastard spawn of Performance Art and Celebrity, but at least give me credit for discussing Lady Gaga without mentioning A.W. or D.B.

*Pun intended. Terrible, I know.

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Cobrasnake via HRO

James Murphy—fun and brains in one, as far as I’m concerned—assesses the situation with his usual dry wit:

Yeah you wanted it smart / But honestly I’m not smart.
No honestly we’re never smart / We fake it, fake it all the time.
Yeah you wanted the time / but maybe I can’t do time.
Oh, we both know that’s an awful line / but it doesn’t make it wrong.

You wanted it right / No out of mind and out of sight,
No dirty bus and early flight / No seven days and forty nights.
Yeah you wanted a hit / But tell me where’s the point in it?
You wanted a hit / But that’s not what we do.

–LCD Soundsystem, “You Wanted a Hit,” from the forthcoming full-length This Is Happening

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M.I.A. talked some uncontroversial smack about Lady Gaga last week; search for it if you must know. The Biesenbach-via-David Byrne critique—that Germanotta is not a performance artist—is certainly more telling albeit more oblique and admittedly misstated. While we’re at it, Grace Jones also has beef.

Of course, if we’re talking pop-turned-performance: Artforum approves of Peaches Christ Superstar. As SF-J notes:

Lady Gaga semi-raps and recalls the weirdo she’s borrowed a few moves from, Peaches, a Canadian musician who, like Germanotta, presented herself as a sexually ambiguous performance artist, though Peaches did it a decade ago. It was actually a plausible claim when Peaches made it—she has no worldwide No. 1s. (Yet.)

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Besides the new LCD Soundsystem, jj’s take on Jeremih’s “Birthday Sex” is the best thing I’ve heard all week; it’s right up there with Anya Marina’s sultry cover of “Whatever You Like.” (Sincerely Yours via Stereogum)

» jj – CEO Birthday (4:02) – 9.4MB mp3 @ 320kbps

The Persistence of Trite Imagery

Since this Sunday marked Daylight Saving Time, I decided to put my philosophy degree to good use by pondering the psychology and metaphysics of this semi-annual ritual.

First of all, there is technically only one daylight to be saved: contrary to folk wisdom that might suggest otherwise, daylight is an indivisible entity. In a sense, daylight is like money—which is also grammatically singular but conceptually plural (insofar as one would hope to have more than one money)—such that daylight is quantifiable, at least in terms of daylight hours. In other words, official terminology denotes that summer is ‘Time to Save Daylight’—i.e., Time for Daylight-Saving—while the colloquial (if not altogether prevalent) shorthand “Daylight Savings” is a gerund, as per the nominal usage of “Savings” for that type of  bank account. (Even the Wikipedia URL for the Daylight Saving Time entry is Daylight_savings.)

The monetary metaphor is useful in illustrating how DST’s pithy essence “spring forward, fall back” belies the curious phenomenon that either occasion—the turning of the clocks in spring or in fall—can be described as gaining or losing an hour. Common parlance suggests that we have indeed acquired a full 60 minutes, yet this increment simultaneously seems to have slipped through a mysterious temporal rift in the wee hours of Sunday morning. It appears that we have both gained and lost an hour on Sunday, a discrepancy that reveals two divergent systems of belief concerning time and how it is measured: absolute vs. relative. The two views correspond to a scientific picture of an independent physical world and a pragmatic ‘lived’ experience of time, respectively.

The former system holds that time marches forward of its own accord and that to push a clock forward—from 2AM to 3AM, say—disturbs the clockwork of the universe to the effect that humans have erased an hour from their day. Here the bank analogy must be modified: on Sunday, we withdrew an hour on credit, which we will pay back in October; for the next six months, we owe one hour to the universe, or nature, or whatever. We have lost it in the interest of practicality—we need to borrow the hour for the better half of the year—though we plan on restoring balance in six months or so. For the absolutist, the hour is deferred.

Those who abide by the second perspective, on the other hand, see time as more malleable, where chronology is purely pragmatic: we gained an hour on Sunday because we now have an extra hour of sunlight—and, ostensibly, productivity—to the effect that the days themselves grow longer. By springing forward, we stake a claim to the greater daylight afforded by the rotation of the Earth, silently folding one hour into the shroud of slumber in order to extend each and every day in those six months. For the relativist, it’s possible to save daylight like money albeit not in the interest of yielding a long-term dividend: everyone cashes out the same predetermined amount at the end of each day.

Of course, both schools of thought understand that the actual demarcation of time to be incidental (i.e. pragmatic in a broad sense)—otherwise we wouldn’t have license to give and take (or take and give) hours as we please. Nevertheless, I wonder if there is any correlation between the saving(s) locution and the gain/loss dichotomy: are relativists more predisposed to regarding DST as a savings account, as opposed to absolutists who treat the extra time as a line of credit?

Does that even make sense? Rather, does it even matter?

Now for the real news:

• Advertising 2.0: This Time, It’s Personal. FaceBook is now crowdsourcing targeted advertising like social AdSense (=AdBook?). (NYT, Future Perfect) Also, Product Placement: Geolocation is so hot right now (NYT)
• Mattel Mentality x Mad Men = Barbie. WTF. (NYT)
• Google Maps now has (spotty) bike directions: Gothamist blurbs, Streetsblog mentions, Wired crowdsources; Bike Snob NYC is more thorough, with an incisive riposte to the Post
• Big ups to the Alma Mater in the Times. But seriously, the prospect of digitally tracking writers’ inspiration and composition process is quite fascinating.
• Stanley Fish on Pragmatism’s Gift.
• I’ve always been a stickler for free throws (i.e. I don’t understand why every player isn’t shooting 90+% from the line), so I was pleased to see that Wired has posted a guide on How to Nail a Free Throw.
• Old news, but here’s a couple of interesting articles on sports video games and their source material; specifically, how video games are have become increasingly true to life for athletes: League of Gamers (ESPN); Gamechangers: How Videogames Trained a Generation of Athletes (Wired)
• Speaking of video games, Virtusphere. Just watch the damn video.
• G4 (correctly, I think) identifies Chatroulette’s ‘Merton.’ NYMag’s Vulture (correctly, I think) identifies Ben Folds as a “Fin de siècle singer-songwriter.” Just watch the damn video.
• (Over)analysis of Lady Gaga’s “Telephone” music video. (Vigilant Citizen)

Music news:

• What Would They Know: Matthew Perpetua interviews Liars for Pitchfork.
• Time to Get Away: LCD Soundsystem finishing up their last record. (Daily Swarm)
• Wanna Be Startin’ Something: MJ posthumously lands a massive record deal. (WSJ, NYT)

Art news:

• Deitch Mark II (ArtInfo)
• Rhizome / New Museum presents Seven On Seven (April 17th).
• Marina Abramovic at MoMA: Reperformance art or selling out? See for yourself or read all about it. Plus a short intro vid on Nowness.
• Saltz on the demise of Dia / X-Initiative / Independent (NYMag)
• Ai Weiwei in Tate Modern’s Turbine Hall this October (ArtForum via the Guardian)

Bonus Trailer:

–Andy Woodruff of Cartogrammar has mapped his “whole darn year“—a map of routes he travelled in the Greater Boston Area last year. He acknowledges that UrbanTick has done the same thing in the past, but the flash movie (linked above) is worth watching nonetheless.

–Stereogum has just posed a new track by David Byrne & Fatboy Slim, “Please Don’t,” featuring Santigold on vocals. The song is from Byrne’s forthcoming concept album Here Lies Love, a collaboration with Norman Cook, plus guest appearances from the likes of Tori Amos, Róisín Murphy, etc. (I never would have guessed that I would someday have a picture of Imelda Marcos on my blog, but it must be cool if David Byrne thinks its cool.) (Stereogum; previously on BV)

–Stereogum also recently brought my attention to Wieden+Kennedy’s web series “D.I.Y. America.” Say what you want about insidious corporate marketing industry appropriation of authentic art and music movements, the videos definitely benefit from high production value. Three of the four episodes focus on skateboard culture, plus an interview with NYC artist Swoon.

–Anomaly London handled Diesel’s latest cheeky ad campaign, “Be Stupid.” It’s fine for what it is, though I don’t think anything will ever top the viral ‘SFW pornography’ video by The Viral Factory for Diesel’s XXX extravaganza (video after the jump). (DB)

–While I’m on the topic of memes, how the hell did “Pants On the Ground” (not pictured) go viral? Marketing ploy by Fox / American Idol perhaps? (NYTimes Artsbeat / again / Mashable)

–Nike Sportswear: Jesse Leyva Talks 2010 Footwear Technology and Torch (HB)

–Last and probably least, Peugeot’s identity re-design is rather mediocre, despite a couple of epic promotional videos. (Brand New via DB) ]]> http://idolizeyourkillers.com/2010/01/media/feed/ 0