February 8, 2010
Nightmares Never Sleep
Better slip you an Ambien. –Jay-Z
Even as I watch Vinsanity tear the Hornets a new one, I’m not quite sure if I’m looking foward to NBA All-Star weekend as it approaches hot on the heels of the Super Bowl (and, perhaps, will step on the toes of Chinese New Year and Valentine’s Day). It’s not so much that it’s an inopportune time, but the fact that the game and competitions feel like empty spectacle since there is really nothing at stake.
However, these new Nike spots (both by W+K’s Portland headquarters) definitely do the trick.
Advertising has picked up on the scent of the vampire / wolfman fad for some time now, but I think it’s pretty well-executed nonetheless… though the microsite strikes me as uninspired.
At very least, they’re better than the garbage that aired during the Super Bowl—though the NYTimes‘ Media Decoder did a decent job liveblogging the Super Bowl commercials while the rest of us were busy televiewing the nation’s most-watched sporting event.
Bonus pic:
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