March 23, 2010

ABSOLUT Presents "NY-Z" featuring Jay-Z

“You can’t make art with business in mind.”

Photographer Danny Clinch directed this ‘documercial,’ featuring Brooklyn’s beloved HOVA, for the “World’s Most Iconic Vodka.” To be perfectly honest, I didn’t find it that interesting—in fact, it struck me as annoyingly overbranded in the beginning and the end—though I’m a sucker for the unabashed glorification of New York City.

Related: A full explanation of the line “If Jeezy’s payin’ Lebron, I’m payin’ Dwayne Wade.”