May 24, 2010

End of an Era

“Let’s go to another commercial.” –PC (1:45)

Apple’s iconic “Get a Mac” ad campaign is no more: Jobs & Co. have pulled the plug on the cheeky TV spots that pitted stuffy-button-down-middle-aged-guy John Hodgman against relatable-young-hip-dude Justin Long (human representations of PC and Mac, respectively).

Here’s a montage of some memorable moments between the two titans of technology:

It’s an easy metaphor for the shift from the PC vs. Mac decade to a full-fledged, multi-platform war between Apple and everyone from Google to Adobe to Amazon—not to mention Microsoft ever-looming in the background—though it’s far to early to tell who will be the next Hodgman.