February 18, 2010

Snuggie Mark II

» Autolux – Blanket (4:49) – 4.1MB m4a @ 128kbps

Spanish fashion designer Andrea Ayala Closa has taken the Snuggie to the next level with her Sleeved Blanket. It looks like something out of Unhappy Hipsters (i.e. Dwell).

(Happiness in Bed via Designboom)

Closa isn’t the first to try to update the classic: I wrote-up Sruli Recht’s ‘Blankoat’ about a year ago:

Iceland-based designer Sruli Recht has ‘indieified’ the infamous Snuggie: the Blankoat is for individuals who do not necessarily partake in camping or high school football games but nevertheless seek to blur the line between cultwear and couture. Recht’s insular insulation will set you back 250 Euros plus shipping, but of course you’re paying for the smug (or is that snug?) satisfaction that you are as warm as Middle America yet much cooler at the same time.

Bonus video: